Any kind of marketing that uses electronic devices to spread advertising messages and can be tracked by marketing professionals throughout the consumer journey. Most frequently, advertising campaigns that appear on a computer, phone, tablet, or other electronic device are referred to as “digital marketing.” Examples of the different formats it can take include online video, display ads, search engine marketing, sponsored social ads, and social media posts. Direct mail, billboards, and magazine adverts are examples of “conventional marketing” techniques that are usually contrasted with digital marketing. Oddly, television is frequently included in discussions of conventional marketing.