A web strategy is a thorough plan that outlines the objectives, target audience, geographic scope, marketing strategies, financial objectives, and other specifics of your website. It looks at each stage of the web design procedure to ensure that your web presence easily complements other business operations.

A web plan is essential so that you can spell out on paper the goals of your new website and the outcomes you expect to achieve. If you don’t, your website’s designers and developers will probably just create a beautiful website rather than one that is performantly optimized.